Your clients have personal financial planning questions on tax, estate, retirement, risk management and investment planning — finding the right resources can sometimes feel like a spelunking expedition. Easily getting the resources to your clients is another challenge. These tasks take time and shift your focus from other responsibilities.
Enter the PFP Section. Tools and resources are readily available to strengthen and streamline your work, whether your client needs advice on a new tax law, they have a retirement-specific question or they need resources on current financial goals.
A featured benefit of the Personal Financial Planning (PFP) Section is access to Broadridge® | Advisor Solutions. Broadridge is a cloud-based solution with customizable resources approved by the Financial Industry Regulatory Authority (FINRA) that includes letters and templates for presenting your data analysis to clients.
Broadridge’s education and communication tools centralize your client resources, save you time and enhance your efficiency as a practitioner.
Broadridge: Customizable client communication
Think of Broadridge Advisor as your client communication hub where you can share presentations, optimize client relations and more.
The platform helps you deliver current, concise and compliant resources —saving you time normally spent researching and organizing.
Within Broadridge Advisor’s library, there are over 3,000 up-to-date resources, including 2,300 articles, 200 illustrations and tables, 200 interactive calendars and over 400 presentations, calculators and life-event centers — and many can be customized for your firm. Content is easily searchable by topic, format, popularity, modality and more.
You can set up “Profiles & Settings” so that all client communications through Broadridge Advisor automatically include your practice, name, profile picture and logo and tagline. You can even create groups based on clients’ similar needs and questions.
“Broadridge Advisor streamlines delivery of financial education for your clients,” said Dan Snyder, director – personal financial planning, at AICPA® & CIMA®, together as the Association of International Certified Professional Accountants. “This frees you up to add value as you aid them in making informed decisions for their life goals.”
Broadridge assists in a variety of scenarios
Let’s say that several of your clients have plans to retire in 2024. You could save your presentation on clients’ future financial steps as a template and update it only as needed.
Or perhaps…
A new tax law was passed; to update your clients, you send short alerts notifying them of the changes.
In April, you’re wrapping up a client’s tax return and see areas where they could get a deduction if they provide more information. You flag these topics and send them related materials for post-tax season follow up.
Summer is the season of weddings. Maybe you have an appointment later in the week to discuss a client’s upcoming wedding and you want to send them important info to review before the meeting. Using Broadridge, you send them an article on how to merge finances and a guide to properly insuring the wedding rings.
You may have a client who just accepted a job offer at a new company and emailed you asking about how to transfer their 401(k) to another company. You answer their question with a prepared FAQ on retirement-fund rollovers and an instructional video.
Broadridge isn’t just about sending emails
There are hundreds of scenarios you could face as a personal financial planner — Broadridge Advisor enables you to seamlessly deliver the resources your clients need.
With the curated, centralized and frequently updated resource library, you don’t have to waste time researching topics, bookmarking articles and organizing client-specific materials.
Access to Broadridge is one of many benefits exclusive to PFP Section members. Join the PFP Section today to begin broadening client communication, streamlining processes and becoming an even more effective personal financial planner.